Concept Design / Art Direction

The objective was to develop new brand initiatives via impactful on-brand visual merchandising concepts and store environment design solutions for the second Victoria’s Secret Sport free standing store.

My role included, rendering 3D environments, designing experiential graphics, In-store marketing, window concepts, props and photo editing.

Below are 3D rendering concepts and in-store photography.

Software: SketchUp, SU Podium and Adobe Photoshop.