Concept Design / Art Direction

My role was to develop a concept for the 2016 Valentines Day campaign and store visual creative. Gloss pink, red neon overlays and knocked-out hearts became the inspiration. The decor for the entry moment column in the flagship store was based on suspending multiple layered panels creating a knock out heart overlapping lit photography in the background. The theme was applied to the book package on the entry table and secondary surfaces.

Below are illustrations and store photography.

Software: SketchUp, Adobe Photoshop & InDesign.