Concept Design / Production

The objective was to update the existing beauty walls in tier 3 Victoria’s Secret stores by highlighting each fragrance and creating a launch moment.

A vertical modular system was designed to isolate each fragrance category.

Backlit headers with removable graphics, glass domes and testers became the components for each category

A back lit focal panel was designed to project new launches.

Below are 3D rendering concepts for the wall system.

Software: SketchUp, Photoshop and Illustrator