Concept Design / Art Direction

My role was to reinforce three pillar categories within the Victoria’s Secret Sport store footprint; Train, Mix & Match and Yoga. The solve for “Train Like an Angel” was to add copy on the upper imagery, bold photography on the focal walls and marketing navigation on the fixtures. For “Mix & Match” a metal grid structure was designed inside the focal wall to house video screens and LED ticker lights. An oversize fixture was designed to create a one stop shopping area. Lastly bold photography with call to action copy was used on the focal wall for the “yoga” pillar.

Below are 3D renderings concepts and in-store photography.

Software: SketchUp, SU Podium, Adobe Photoshop and InDesign.