Concept Design / Production

My role was to develop a concept for Victoria’s Secret Valentine’s Day Launch. Animal print became the inspiration for this creative layer. The window concept was created by knocking out a heart shape on a print vinyl while highlighting the floor set photography. The animal print translated to heart shape boxes on the launch table and applied to three quarter forms on the floor. To soften the creative layer oversize tufted hearts were created to support the secondary table. These tufted hearts tied back to the background used in the photoshoot imagery.

Below is the creative set in multiple Victoria’s Secret Flagships stores in the U.S.

Software: Adobe Illustrator and SketchUp.