Concept Design / Illustrations

My role was to ideate a traditional green garland themed for the Victoria’s Secret 2017 holiday floor set.

Victoria’s Secret heritage gift boxes wrapped in red satin bows were produced and peppered on the garland and trees creating a heavily branded holiday story. Multiple glittered hangtags in different sizes were produced and pinned to the forms.

Below are concept renderings and store photography.

Software: Adobe Photoshop, Indesign, Illustrator and SketchUp.